WHAT IS THE FOWNDERS PROJECT?

And what is AD LAB??

In January 2018, a group of aspiring students collaborated ideas together for an Advertising project. 

We were all on different career paths but each one of us had a desire to master developing a portfolio, collaborating with a client, and gaining insight into the professional advertising world. 

Our client: Fownders

Fownders is a learning ecosystem and an online  playground for entrepreneurs. This program provides content with advice, skill sets, inspirational videos, quizzes and tutorials for new entrepreneurs looking to sink their teeth into the business world. Mid-level entrepreneurs could use this program to increase sales, add subscribers, or link with other entrepreneurs creating new business avenues. Even well rounded entrepreneurs can use this website for networking purposes. 

Our Mission: 

The Ad Lab class was assigned a project by the marketing team to create a voice and tone for Fownders. The brand needed attitude and wanted to grab the attention of more millennials. 

After four months, we have put together our creative pieces. From the brief, all the way to the final product, would I do it all over again? In a heartbeat. The power of engaged learning has reached a new level, and Gretchen Gogesch has brought something monumental to the table.

Check it out!